SENIOR DESIGNER | ART DIRECTOR | I AM DONDOYANO
DRIVEN BY PASSION.
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About Me

I am seasoned multi-disciplinary designer, copywriter, and marketing specialist who has had the chance to serve in various in-house and agency roles with specializations in creative and graphic design, and strategic branding initiatives. I’m able to offer over 15 years of experience in leading marketing departments to launch successful campaigns and pairing creative aesthetics with the power of crafting messages with a purpose, along with experience in branding development, printed material production, and web design and development.

 

Additionally, I have 12 years of managerial experience, including Senior Graphic Designer, Creative Lead, Sr. Art Director, Marketing Manager, and Creative Director.

 

I have extensive experience with the following:

 

  • Expertise with Adobe Creative Suite (Illustrator, Photoshop, & InDesign) on Mac or PC
  • Versed in branding development (logo creation, crafting brand copy with emphasis on pitch and tone, style guides)
  • Versatility in producing printed marketing materials (brochures, books, slicks, flyers)
  • Experience with front-end design and development (HTML, PHP, WordPress, and most recently Vibe Coding)
  • Accomplished with AI prompting for both image and copy generation, construction, and manipulation
  • Skills in copywriting that focuses on succinct and effective messaging
  • Driving strategic advisement for high-level campaigns and cross-functional procedures in partnership with leadership
  • Translating brand identity and sophisticated typography into cohesive designs that follow established corporate guidelines

Carl served under me as the creative arm and workhorse of iPower’s marketing department. He’s gifted with graphic design, but also talented with programming. He used elements of both skills to help the company produce web and magazine advertisements, built several of our websites and affiliate sites, and assisted me in managing the web analytics and online marketing. Excellent employee and a great person to have had in my team.

T. Conrad

Executive Vice President, iPower

I had the opportunity to hire and work with Carl while serving as the Vice President of Marketing at Shift4 Corporation. His ability to listen and respond with creative solutions added great value to our efforts to gain market share and grow the sales of Shift4. Carl responded well under pressure and was always organized, responsible, and focused regardless of the number of projects I asked him to manage. In addition to his work being excellent, Carl brought a positive energy to our department that was critical as we faced each new challenge. Carl would be an excellent addition to any marketing group or team and I recommend his work without hesitation.

R. Carr

VP Marketing, Shift4

I worked with Carl at WestCare where I served as its Chief Development Officer. As part of the Marketing Team, Carl executed his duties as Creative Director with stellar performance. He was able to assist and guide the organization with his expertise in collateral creation and production, design and development of the organization’s brand and assets, and supervised all website creation and social media technical tasks. He’s a wonderful team member and a great fellow to work with.

M. O'Neill

CMO, WestCare Foundation
AI READY

Deep understanding of prompts for both copy, code, and image generation.

PROJECT MANAGEMENT

Experienced with project & task management tools including Monday, MeisterTask, and Asana.

FRONT END / CODING

Veteran designer for both print and web, with emphasis on front end (HTML + PHP) coding and web aesthetics.

VIDEO EDITING & MOGRA

Disciplined in video editing (Adobe Premiere Pro) and motion graphics.

HARD / TECHNICAL SKILLS

Adobe Creative Suite

  • Photoshop

    95%

  • Illustrator

    90%

  • InDesign

    95%

  • Premiere Pro

    80%

Front-End

  • HTML / DHTML / HTML 5

    90%

  • PHP

    75%

  • CSS

    80%

  • WordPress Proficiency & Integration

    90%

Management

  • Brand Development

    85%

  • Project / Task Management (MeisterTask / Asana)

    90%

  • Visual Storytelling & Strategic Thinking

    85%

  • Leadership, Team Management, & Mentorship

    90%

Miscellany

  • Email Marketing (MailChimp / Constant Contact)

    90%

  • Presentation Work (MS PowerPoint & Canva)

    90%

  • Sketch (Figma-like Tool)

    85%

  • Typography & Infographics

    80%

EXPERIENCE

EMPLOYMENT HISTORY

SENIOR DESIGNER

MDL Group – Las Vegas, NV
(JAN 2024 – PRESENT)

 

Took on opportunity to join the Broker Support / Marketing Team to help CRE Agents with the design, planning, strategy, production, and distribution of printed and digital marketing materials. Helmed eBlast creative and administration responsibilities, and managed weekly broker mailings. Provided art direction to special projects and key advertisements aimed at CRE audiences and networks. Was also tabbed to use front-end skills to produce broker landing pages and website maintenance through WordPress.

 
 
  • Spearheaded campaign to utilize project management system (MeisterTask) to provide organization to projects, leading to a 50% increase in productivity, streamline efficiency and accuracy with brokerage projects
  • Saved the company $10,000 in third-party expenses by taking on previously unmanaged website projects such as creating interactive broker landing pages (WordPess + PHP) within 5 months of hire
  • Helmed eblast creative and administrative responsibilities, and managed weekly broker mailings
  • Provided art direction to special projects and key advertisements aimed at CRE audiences and networks
  • Added new visual techniques to marketing collateral production
  • Enriched team proficiency with skills learned from previous jobs, creating new and efficient routines

ON-AIR TALENT, DESIGNER & DEVELOPER

FLANWORKS – Las Vegas, NV
(JUN 2023 – PRESENT)

 

Established consulting and freelance sole proprietorship that focuses on voiceover services, and supplies comprehensive marketing packages to clients.

 
 
  • Founded business that focuses on voiceover services and supplies comprehensive marketing package to clients

Marketing Manager

Naturally Plus USA – Las Vegas, NV
(DEC 2017 – MAY 2023)

 

Oversaw the Marketing Department and lead the graphic design and production services for all campaigns and special events. Managed day-to-day marketing operations, budgets, and Marketing staff direction; served as lead copywriter, speech and letter ghostwriter, and wrote / published press releases; produced special in-person and virtual keynote presentations; annual convention preparation and backstage production; editor for all printed & digital publications and periodicals; managed vendor accounts.

 
 
  • Implemented promotional campaigns on merchandise that boosted membership sales by a net profit margin of $150,000 (~733% increase) over the previous year’s $18,000
  • Managed daily department operations, incoming requests, and long-term planning through continuous team and client communication
  • Supervised staff hiring, training, and performance evaluations to meet KPIs and wider business goals
  • Refined packaging designs, color choices, and slogans for advertising campaigns
  • Launched and customized products for domestic and regional markets, adapting strategies and messaging
  • Served as head copywriter and editor for membership magazine, marketing collateral, scripts, and speeches
  • Created new quarterly membership magazine with subscription-based model
  • Established new look-and-feel for convention (trade show), swag, stage visuals, and presentations / slide decks
  • Collaborated with affiliates and cross-functional teams in Hawaii and Tokyo to develop strategies and initiatives that align with overall company objectives and goals

Creative Director

WestCare Foundation – Las Vegas / Henderson, NV

(APR 2011 – AUG 2017)

 

Served as Creative Services Producer and managed online presence, print collateral and website design / production, and supervision of marketing and ad campaigns. Also managed remote development staff from different regions, produced key collateral in Style Guide and Annual Reports, responsible for revising and spearheading its national newsletter, architect of its corporate website, and producer of all marketing pieces on a national level such as brochures and ads.

 
 
  • Converted email newsletter into easily-accessible digital magazine using Issuu
  • Saved the company $10,000 in third-party expenses by taking on previously unmanaged website projects such as creating interactive broker landing pages (WordPess + PHP) within 5 months of hire
  • Digital magazine expanded outreach to fledgling state chapters and U.S. territories, boosting engagement rate to 85% in the first year
  • Implemented online portal for easy article submission
  • Built new corporate website coded with HTML / PHP and streamlined page load efficiency by 75% with optimized banners and graphics
  • Hard-coded new regional affiliate microsites (via WordPress CMS) and landing pages (HTML)
  • Created new branding style guide and put together annual reports

Sr. Designer & Developer

U.S. Education Corp. (dba DeVry University) – Mission Viejo, CA

(JAN 2009 – MAR 2011)

 

Provided digital marketing services for the corporate arm of a large higher education syndicate. Responsibilities included email marketing, PPC (Pay-per-Click) channels, interdisciplinary promotional creatives and deliverables, and A/B testing of various sales funnels through banner ad work and motion graphics. Other responsibilities included the creation and distribution of microsites and the maintenance of the corporate website.

 
 
  • Redesigned the corporate website and produced microsites using DHTML + CSS
  • Supplied infographics and lead-funnel landing pages
  • Published national printed collateral pieces (flyers, pamphlets, slicks, posters, and brochures)
  • Worked closely with development teams to implement design specifications
  • Partnered with internal IT on integration of database and website

Sr. Art Director

Shift4 Corporation – Las Vegas, NV
(SEP 2006 – SEP 2008)

 

Served as Senior Art Director, managing comprehensive collateral production from marketing rack cards to technical white papers. Directed end-to-end vendor relations for print and digital magazine advertising and oversaw photography sessions for product and personnel assets. Established brand consistency by developing the corporate style guide, maintaining the digital asset library, and designing custom UI graphics for proprietary point-of-sale (POS) kiosks.

 
 
  • Handled all creative output for web and print, with bulk emphasis on print assets and collateral
    Strengthened corporate branding with new branding style guide and media kit, and developed new product branding
  • Arranged and directed photo shoots and personnel for various media and magazine advertisements
  • Assembled and developed creatives for trade show events (booth graphics, auto wraps, printed materials, and signage)
  • Provided custom graphics and kiosk creatives for proprietary point-of-sale (POS) devices
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PORTFOLIO

The following is a curated gallery sampling of my past projects.

FEATURED COLLATERAL

This booklet (a Commercial Real Estate Offering Memorandum) is included in its complete, full rendition to showcase design elements, layout, and structure that was used to construct this piece.

VIDEO PRODUCTION

My most recent video creation.

GET IN TOUCH

Let’s talk! Send me a message!